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Deal types and structure

Purchase price allocation (PPA)

Also known as: PPA, ASC 805, acquisition accounting, business combination accounting, goodwill allocation

Definition

Purchase price allocation is the process, after an acquisition, of assigning the price paid to the fair value of the assets acquired and liabilities assumed, with any remainder recorded as goodwill. Under US GAAP it follows ASC 805.

Updated November 2026

Purchase price allocation, explained simply

Tangible assets such as inventory and equipment are valued first, then identifiable intangibles such as customer relationships, trade names and technology. Goodwill reflects what cannot be assigned to a specific asset.

Book PPA, under ASC 805, determines reported earnings, since identified intangibles are amortized. A separate tax allocation, using IRS Form 8594 in asset deals, drives tax deductions. Private companies have simplifying options, such as amortizing goodwill.

Allocation of the purchase price

Illustrative

Alder Creek Manufacturing, $36.8 million, $ millions

Goodwill of $13.8 million is the excess of price over identified net assets.

Steps

  1. Determine the total purchase price, including earn-outs at fair value
  2. Identify the assets acquired and liabilities assumed
  3. Value tangible assets, such as inventory and equipment
  4. Identify and value intangible assets
  5. Record the remainder as goodwill

Worked example

Alder Creek, $ millionsFair value
Net working capital7.0
Property, plant and equipment6.0
Customer relationships8.0
Trade name2.0
Identified net assets23.0
Goodwill (36.8 − 23.0)13.8

Alder Creek Manufacturing, Inc. is a fictional company. All figures are illustrative.

Why it matters in a deal

PPA shapes reported earnings, tax deductions and the balance sheet. Diligence findings, such as customer retention and asset condition, feed the valuation of intangibles.

Red flags

  • Large goodwill with few identified intangibles
  • Earn-outs left out of the purchase price
  • Book and tax allocations that differ without explanation

Frequently asked questions

What is purchase price allocation (PPA) in M&A?
Purchase price allocation is the process, after an acquisition, of assigning the price paid to the fair value of the assets acquired and liabilities assumed, with any remainder recorded as goodwill. Under US GAAP it follows ASC 805.
Who prepares the PPA?
The buyer, usually with a valuation specialist.
Can private companies simplify PPA?
Yes. US GAAP offers private companies options, such as amortizing goodwill and not separately recognizing certain intangibles.

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